769 million. That's how many lives our products touched in 2020. And while we're proud of that fact, in this world of digital and technological transformation, we must also ask ourselves this: how can we continue to improve and extend even more people's lives?
Your responsibilities will include but are not limited to: As Senior Product Manager for Customer Experience (consumer marketing), you will be responsible for the execution of Customer Experience strategy, marketing mix, and operational plans within the Rheumatology segment for our product, one of Novartis' blockbuster pharma brands. You will work closely with the rest of the Customer Experience Team, as well as with the brand's Healthcare Professional (HCP) Marketers, Market Access, Field Leadership, Patient Advocacy, Launch Planning, Insights & Analytics, and Patient Support Services (PSS) to develop marketing programs and initiatives that enhance the patient experience from diagnosis to treatment decision.
This role will engage in a range of patient marketing channels including digital, social, direct-to-consumer (DTC), and search media, and develop and lead enhancements to current customer relationship management (CRM), patient advocacy initiatives, and websites. This role will also lead the tactical planning and implementation for multiple future launches, coordinated across a broad matrix team and aligned with the Dermatology and Onboarding & Adherence segments.
Your responsibilities include, but are not limited to: * Translate strategy to execution by coordinating development and execution of marketing tactics based on customer insights in line with the overall brand strategy * Lead development and execution of branded and unbranded tactics to overcome behavioral barriers for disease diagnosis and initiating product, which includes partnering with Insights & Analytics to gain insights, leading agency to create materials, working with Medical/Legal/Regulatory team to refine and approve materials, and implementation * Lead development of launch tactics and implementation, communication and coordination, as well as presentations to internal stakeholders * Execute with excellence across digital channels including emails, banners, social media, and websites * Manage budget including project creation, spend, reconciliation and developing metrics to monitor effectiveness and/or program success * Effectively interact with internal customer groups (e.g. Sales, other Marketers, etc.) to understand needs, build consensus, influence without authority, and handle * Investigate new technologies and find innovative ways to reach and engage patients, operating both within and outside the confines of the pharma industry to accelerate brand uptake